A case study for improving the H&M app shopping experience

Overview

This case study will focus on the design of the H&M shopping app to provide implications for an improved shopping experience. Ultimately, I want to improve the UX so that it reinforces effortless app traversal (particularly the checkout journey). During COVID-19, customers have been tasked with minimizing COVID-19 spread by…

Howard D.

Just your friendly neighborhood UX-Man

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store